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LED advertising poster display: opening a new era of digital advertising
Catalog
1. The birth of LED advertising modern poster display
2. The working principle of LED advertising poster display
3. Types and characteristics of LED advertising poster display
4. Application scenarios of LED advertising poster display
5. The future trend of LED advertising poster display
6. Case study of LED advertising poster display
1. The birth of the modern poster display
Late last century and early this century:
In the early days, simple monochrome LED signage board dot matrix displays began to b used in some outdoor advertisements to display simple text and graphics, which can be regarded as an early form of poster displays.
Some electronic billboards are beginning to appear in cities, but the resolution and display effect are still relatively limited.
Around 2005-2010:
1. With the further development of LED panel technology, full-color panel for LED displays began to appear in large numbers, and at this time, larger-sized display screens for displaying goods and activity information began to appear in some shopping malls, pedestrian streets and other places, and they assumed the poster display function to a certain extent.
2010-2015 onwards:
1) The display digital signage technology is more mature, and the technologies such as small-pitch LED and OLED (organic light-emitting diode) have begun to be applied to some high-end poster display board scenes, and the intelligent control system has been continuously improved.
2) Products specifically positioned in the "poster display" began to appear on the market, which emphasize the characteristics of light and thin, beautiful, intelligent control, high definition, etc., such as some board display poster screen systems composed of small LED display led screen units that can be spliced.
2. The working principle of LED advertising poster display
1) Display technology
At present, common led wall poster display technologies include LED (light-emitting diode), LCD (liquid crystal display), etc.
Taking custom signage LED poster display as an example, it is composed of a large number of LED light beads. Each LED bead can emit light in three basic colors: red, green, and blue. By controlling the brightness and combination of LED lamps of different colors, a variety of rich colors can be mixed.
The LCD poster display relies on the arrangement of liquid crystal molecules to control the passage and blocking of light. The backlight on the back provides white light, and the liquid crystal layer changes the arrangement of liquid crystal molecules through the action of an electric field, thereby adjusting the amount of light transmitted, and then produces various colors through the color filter.
2) Image signal processing
The image or video to be displayed is first processed and encoded by a computer or other device to form a digital signal. These signals contain information such as the color, brightness, contrast, and so on of the image.
3) Control system
The control system receives and interprets these digital signals, which are then converted into specific control commands for each part of the display. For example, determine the working state of each LED lamp bead or each liquid crystal pixel.
4) Power supply
Provide stable power support for the display and ensure that each component works properly.
3. Types and characteristics of LED advertising poster display
Type | Indoor LED Poster Display | Outdoor LED Poster Display | Flexible LED Poster Display | Transparent LED Poster Display | Small Pitch LED Poster Display | Interactive LED Poster Display
|
Features | High pixel density | High brightness and protection performance | Can be bent and folded, with strong plasticity | Has a certain transparency | The pixel pitch is very small, and the picture is more delicate and realistic | Support touch or induction interaction
|
Application scenarios | indoor environments such as shopping malls, exhibition halls, and conference rooms | Bus stops, outdoor billboards, building facades and other places | Able to adapt to a variety of irregular mounting surfaces | Shopping mall windows, glass curtain walls, etc | High-end exhibition halls, command centers and other places with extremely high requirements | science and technology museums, event sites |
High definition: Indoor LED poster screens led sign usually have a high-density pixel arrangement, which is able to display high-definition text and images, which is suitable for close viewing
High brightness and vivid colors: In various light environments (especially strong light environments), this kind of poster screen usually has a brightness adjustment function to adapt to the changes of different ambient light, can maintain good visibility, rich colors and high saturation, and strong visual impact.
Wide viewing angle: Led signage It can meet the needs of multiple people to watch from different angles at the same time, and the picture is not distorted.
Flexible: The panel led display content can be easily and quickly changed to adapt to different publicity needs and real-time information updates.
Multimedia display: not only can display pictures, but also play videos, animations and other dynamic content, in a variety of forms.
Intelligent control: It can realize intelligent management such as remote control and timing switch.
Plug and play: This type of poster screen is usually equipped with a simple connection method, such as WIFI/4G/3G/USB, which is convenient for users to quickly update content
Flexible splicing: The modular design of the LED poster screen can be spliced into different sizes and shapes as needed to meet the needs of customization
Thin and light design: The portable billboard advertising LED poster screen is made of lightweight materials, light weight, easy to carry and install, and the installation methods are flexible and diverse, which can be wall-mounted, hanged, and landed.
High stability: It has high seismic and impact resistance, and is suitable for different installation and use environments.
Long life: It usually has a long service life, reducing the frequency and cost of replacement.
Energy saving: Compared with some traditional display devices, it is more energy-efficient.
Environmentally friendly materials: Some products are made of environmentally friendly materials, which is in line with the concept of sustainable development.
ITEM | HD INDOOR LED POSTERS/ADVERTISING LED MACHINE | ||||||
Product model | SJ-P1.53 | SJ-P1.667 | SJ-P1.86 | SI-P2 | S1-P2.5 | SJ-P3.076 | SJ-P4 |
Pixel pitch | 1.53mm | 1.667mm | 1.86mm | 2mm | 2.5mm | 3.076mm | 4mm |
Physical density | 427186/㎡ | 360000/㎡ | 289050/㎡ | 250000/㎡ | 160000/㎡ | 105689/㎡ | 62500/㎡ |
LED Package | SMD1212(3in1) | SMD1515(3in1) | SMD2121(3in1) | ||||
Modules resolution | 208104 | 19296 | 17286 | 16080 | 12864 | 10452 | 8040 |
Module size | 320mm160mm | ||||||
Modules weight | 0.3kg±0.05kg | ||||||
Driving method | 1/52S | 1/48S | 1/43S | 1/40S | 1/32S | 1/26S | 1/20S |
Interface definition | HUB-16P/26P | HUB-16P | |||||
Cabinet size | 640mm1920mm70mm | ||||||
Cabinets weight | 45kg±1kg | ||||||
Cabinets resolution | 4161248 | 3841152 | 3441032 | 320960 | 256768 | 208624 | 160480 |
Equilibrium brightness(cd/㎡) | 700-800cd/㎡ | ≥800cd/㎡ | 900-1200cd/㎡ | ||||
Power consumption | Max:≤830W/㎡,Average:≤420W/㎡ | ||||||
Refresh rate | 3840Hz(ICN2055DrivingIC) | ||||||
Viewing angle Level | H:≥160°0ptional,V:≥120°0ptional | ||||||
Viewing distance | 2-40m | ||||||
Temperature | Working:-25℃~60℃,Storage:35℃~80℃ | ||||||
Humidity | 10%~90% | ||||||
Working voltage | Input:AC100V~240V,50Hz/60Hz,Output:DC5V | ||||||
Maintenance method | Front/Back service | ||||||
Protection grade | Front:lP40,Back:IP51 | ||||||
Lifetime | 100000Hours | ||||||
4. The application scenario of the poster display
Commercials:
In shopping malls, counter displays, catering stores, and shopping centers, it is used to display information such as promotional activities, new product launches, discount promotions, points redemption and event warm-up, so as to attract customers' attention and enhance the shopping experience. For example, a well-known clothing brand displayed the latest fashion styles and discounts through LED poster displays during the change of seasons, which greatly increased sales.
Digital Cinema:
The led board LED poster screen used in digital cinema can release film information, theater activities and other content through graphic and text rotation and real-time push functions, improving the viewing experience and management efficiency
Events:
Conference hall and banquet hall to display the conference agenda, guest introduction, event theme, etc. At the annual meeting of large enterprises, board LED poster display can create a warm atmosphere to show the development achievements and future planning of enterprises. Advertising billboard LED poster screens are installed in the enterprise hall, which can display corporate culture, honors and achievements, product information, etc., enhance the corporate image, and leave a deep impression on visitors.
Transportation Hubs:
Airports, railway stations, bus stations and other places provide flights, train numbers, waiting information, etc. For example, in the busy airport departure hall, custom led signs LED poster displays clearly show the gates, boarding times and flight status of each flight.
In the subway station, guide passengers to travel routes and transfer information.
Financial Institutions and Medical Institutions:
The bank's business hall displays financial information such as interest rates and wealth management products. For example, a bank updates the exchange rate and the income of popular wealth management products in real time through the LED poster display. The waiting area of the hospital displays department introduction, expert scheduling, health knowledge, etc
Schools & Educational Institutions:
Museums, science and technology museums, exhibition halls and other places are used to display exhibit introductions and related activity information. For example, in the Science and Technology Museum, scientific and technological achievements and popular science knowledge are vividly displayed through LED poster displays. On campus, information such as notices, campus activities, and commendations for outstanding students is released.
Stadiums:
At the scene of the game, the scores, player information, event arrangements, etc. are displayed.
5. The future trend of poster displays
1) Higher resolution and image quality
4K and even 8K resolution will become more ubiquitous, making advertising images and videos more detailed and realistic, whether on large outdoor advertising screens or small in-store displays.
2) Miniaturized display technology (e.g. MicroLED, etc.)
Achieve thinner, thinner, energy-saving, high-brightness and color-accurate displays, and provide more space for creative design, such as the production of various special-shaped, flexible advertising poster displays. Transparent display can better integrate with buildings, windows and other scenes, and display dynamic advertising information without affecting the visibility of the scene behind it. 3D display. Glasses-free 3D technology continues to develop and mature, and it can present advertising content with depth and three-dimensionality without wearing a device, enhancing visual impact and attractiveness.
3)Personalized and precise push
Using technologies such as big data, artificial intelligence, and sensors, different advertising poster content is pushed according to different time periods, different locations, and different group characteristics. Consumers can interact with the advertising poster display in real time through touch, gestures, voice, mobile devices, etc., such as participating in games, obtaining coupons, submitting feedback, etc. The advertising content is presented in a serialized and story-based manner, so that consumers have continuous attention and interest, rather than a simple instantaneous information display. Interact with consumers' mobile phones, tablets, smart wearables and other devices to achieve further transmission and in-depth interaction of information.
4)Intelligent transportation
The advertising poster display in bus stops, subway stations, airports, high-speed rail stations and other places will be more intelligent, combined with ticketing systems, train information, etc. 2. Smart retail, the advertising poster display in the store is used for product display, promotional activities, intelligent shopping guide, etc., and can also be connected with the inventory system to display the inventory status.
5) Cultural and artistic venues
Museums, art galleries, theaters, etc. use advertising poster display screens for exhibitions, performance information displays, and cultural publicity.
1.5G and higher speed internet connection
Ensure the rapid update of advertising content and the stable transmission of high-definition video streams, and realize remote control and monitoring.
6. Case Study
Case 1: Coca-Cola's outdoor interactive display
Coca-Cola set up a large outdoor personalized led sign advertising poster display in the center of the city. The display not only showcases Coca-Cola's latest products and brand image, but also has interactive features. Pedestrians can connect to the display screen through their mobile phones, participate in fun mini-games, and have a chance to win Coca-Cola coupons and small gifts. This interaction attracts a large number of people to participate, which greatly increases brand awareness and consumer engagement.